Markets are currently reorienting themselves, there are gaps in the supply chains, price developments are difficult to calculate and companies are once again concentrating on production and warehousing in their own country. Current economic developments in Europe and worldwide show that ‘Made in Germany’ can prove to be important and extremely helpful in the future.
“The ‘Made in Germany’ mark offers security and a certain level of transparency. It is important to put quality features in the foreground in order to create trust and assert oneself in the market,” says Michael Adam, authorised representative and marketing manager of NWS Germany Production W. Nöthen e.K. The NWS Pliers range is completely made in Germany.
Almost all NWS products and even the brand logo are marked ‘Made in Germany’: “We only carry a few products that do not come from Germany. ‘Made in Germany’ is a flagship for our products and a commitment to quality that we not only use but also live by. With our slogan “Function, Quality + Design” we support this idea by producing highquality products, equipping the tools with useful functions and providing them with a distinctive design.”
“Made in Germany” could also play an important role in competition in the German market, Michael Adam adds: “In addition to the many international tools that are increasingly coming onto our market with German brand names and a wide variety of qualities, the “champions” are often difficult to recognise. It can only be a good thing if a label like ‘Made in Germany’ explains where the product comes from, that it has a high quality image and that the user will enjoy it in the long term.”

torque | issue 85 | May-June 2024